The Three Secrets of Green Business
Unlocking Competitive Advantage in a Low Carbon Economy
Hardback: 978 1 84407 873 8
Price: $96.00  

Paperback: 978 1 84407 874 5
Price: $26.95  

Publisher: Earthscan Publications Ltd.
January 2010 , 224 pp., 6 3/4" x 8 3/4"
figures & tables
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts—on their bottom line. But there is another way of looking at the green agenda—as an opportunity rather than a threat.

Written by renowned green business expert Gareth Kane, this practical how-to guide contains everything you need to know about making your business green and increasing profits. Key features include:

- The Three Secrets of Green Business Success.
- Preparing To Go Green—change management, indicators, communication and marketing.
- Small Steps—the easy actions that will cut waste of materials, water and energy and save you money.
- Huge Leaps—the really big changes that will make your business truly green by changing your processes, products and business models.
- Hundreds of handy hints and tips.
- Includes brainstorming checklists

Coupled with an array of examples this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

Table of Contents:
List of Figures, Tables and Boxes
About the Author
Acknowledgements
List of Acronyms and Abbreviations
Introduction
1) Setting the Scene
The Big Picture
A Sustainable Future
Business and the Environment
2) The Three Secrets of Green Business Success
Secret No. 1: Understand the Business Case
Secret No 2: What To Do
Secret No. 3: How To Do It
3) Preparing To Go Green
The Essentials Of Change
Creating A Culture For Change
Environmental Management Systems
Measuring Performance
Creating A Strategy
External Communication
4) Small Steps
Doing Things Right
Pollution Incident Prevention
Waste Minimisation & Recycling
Energy Efficiency
Water Conservation
Greening Your Supply Chain
Transport
Carbon Offsetting
5) Huge Leaps
Doing the Right Thing
Cleaner Production
Renewable Energy
Green Buildings
Industrial Symbiosis
Eco-Design
Product Service-Systems
Exploiting Synergies
Conclusion
Final Thoughts
Appendix 1: Sources of Help
Appendix 2: Checklists
Appendix 3: Brainstorming Tool
Notes
Index


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Reviews & Endorsements:
“Brilliant! The most comprehensive and practical business guide I have ever read about environmental issues.”
- Jo Bennison, Director , Daxi Environmental
“A must read for enterprise managers that want to move towards sustainability, but believe they can't or don't know how. With all the down-to-earth guidance available in the book, that excuse can no longer stand in the way of action.”
- Dr John Ehrenfeld, Chief Executive , Industrial Society for Industrial Ecology